Engelstalige campagne Future of Banking

In opdracht van Deloitte schreef Helen van der Werf een groot artikel over de toekomst van bankieren, aangevuld met elf kortere webteksten (600 woorden per stuk) en een serie e-mailaankondigingen.

• Hoofdverhaal: ‘The future of banking – playing the long game. The seven stages of becoming a fully digital bank’
• Webartikel ‘Collaboration and co-creation in ecosystems – when to buy or source new capabilities and how to do this’
• Webartikel ‘Will human roles in banking be replaced by mechanisms in the near future? How cognitive technologies, robotics and connectivity are shaping the future of work’
• Webartikel ‘An agile approach to data management and data quality – digitizing processes to power performance’
• Webartikel ‘Developing Prospery, a truly digital bank for private banking – innovation at the edge of the organisation’
• Webartikel ‘Reimagining the client – next level customer centricity for the banking industry’
• Webartikel ‘Understanding hacking: from layered defences to purple teaming – How to enhance customer trust’
• Webartikel ‘Obtaining a single customer view – the next era of regulatory reporting’
• Webartikel ‘Digital risk management – the six digital risk elements that will make the difference’
• Webartikel ‘Payment processing and EU VAT – practical guide and overview’
• Webartikel ‘Open innovation in the Dutch mortgage market – new players, new processes, new products’
• Webartikel ‘Continuation to de-lever the balance sheet – will banks dispose of NPL in light of changing regulations?’
• Drie e-mailteksten om klanten te interesseren voor de artikelen